Monday, 29 September 2008
Etuovi.com or "How To Market The Downturn"
It's interesting to see that Etuovi.com, the portal for selling real estate, has introduces a new icon that indicate that price has been lowered. It is showing, in some cases, the old price and the new lowered price.
That clearly indicate a change in psychology.
Having said that, I would like to highlight the fact that this strategy is the same followed by supermarkets... Prices are inflated for a period of time and then lowered during the sales period giving the impression that there are bargains to be made.